USA: www.ccomdigital.us

Marketing Challenge

  • To create a online presence on social media platforms & on E-commerce websites
  • To Increase organic traffic.
  • Carry out paid promotions on Facebook, Google & Email Marketing.
  • To devise a plan for outdoor advertising.

The Strategy

  • Devised a comprehensive step-by-step strategy to implement and promote 360 Degree digital activities.
  • Successfully established a robust digital presence and effectively engaged the audience throughout the sale period, ensuring sustained orders until the final day of the sale.
  • Managed to create a strong outdoor presence and skillfully captivated the audience using transit advertisements.

Execution

  • Innovative Google Display Ads targeting.
  • Pinpoint Social Media Ads targeting.
  • Precise targeting through Google Search Ads.

The Solution

  • Going through the journey of customer mapping, we understood the customer behaviour & psychology
  • To ensure optimal results, Creatives and communications were tailor-made for each target audience.
  • Every activity was meticulously managed, adhering to strict timelines, and closely monitored for results and impact.

The Project Cycle

  • Project Initiation – Meet the client and recognize the general scope and challenges of the project at hand. Enlist the marketing challenges that needed to be resolved and set measurable objectives.
  • Project Planning – Enumerate the steps to be taken to attain each objective and create a timeline.
    • Detailed Planning and Strategy for social media – It was decided to use Instagram & Facebook to reach our target audience. The objective for utilising these platforms was to increase the number of followers & create brand awareness. The following was the strategy used for social media. The content structure was divided into 3 categories, Static posts, carousels & Reels. Throughout the campaign it was decided to exemplify the rains rather than rainwear to make it more relatable for the audience. So the Reels &
      Static posts comprised of videos & quotes about rain & on the other hand Carousel posts were used to showcase product catalogue of rainsuits & other rainwear. Given in the description would be the Amazon link where customers would opt to purchase.
    • Detailed Planning and Strategy for Amazon- Optimised Amazon seller account to drive sales & increase product visibility of Rainsuits. We oversaw product listings, including product descriptions, images & pricing to enhance conversion rates. Utilised Amazon analytics & reporting tools to monitor
      sales performance & identify growth opportunities. We further implemented inventory tracking & replenishment strategies to maintain optimal stock levels. Analysed sales data, traffic & conversion rates to identify growth opportunities and areas of improvement.
    • Detailed Planning and strategy for outdoor advertising- We chose transit ads for buses as mobility is a key factor when it comes to marketing a product throughout a city. Developed eye-catching and impactful creatives that showcase the rainwear’s functionality, style, and weatherproof features.
  • Project Execution –
    • Implemented the strategies during the month of May. We started with transit bus ads. Postings on social media platforms began by the end of May.
    • Amazon listings began from 10th May.
    • Postings on social media platforms began by the end of May after all the
      products were listed on Amazon.
    • Awareness – The focus of online awareness was done through Instagram &
      Facebook.
    • Activities – Social Media, Display, and email campaigns were the activities
      done as a part of the digital advertising campaign.
    • Interaction – This was performed by constantly sharing compelling and
      engaging content through posts on Facebook & Instagram

Website

Social media posts

Google Ads

Amazon Catalogue

Transit Ads

The Result

Better Communication – Our digital media activities multiplied and eased communication and information exchange between our client Reliable rainwear and the target audience. Gained 400+ followers on instagram. Doubled our reach on both the platforms. 13,133 visits,

Increased Productivity – The effect of our digital advertising and marketing activities brought the highest peak in the orders for that year. Overall sales- ₹22,94,766

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