Marketing Challenge
- Maximize the sale of products on the Globus Fashion online store.
- Increase sales with organic traffic.
- Carry out paid promotions on Facebook, Google & Email Marketing
- Manage social interaction and reputation during the sale.
The Strategy
- Created a step-by-step plan to promote and execute 360 Degree digital activities.
- Created a strong digital presence and kept the audience engaged during the sale to ensure that the orders continue till the last day of the sale.
Execution
- Precise targeting through Google Search Ads
- Creative targeting through Google Display Ads
- Acute targeting through Social Media Ads
- Reaching Each Inbox Creatively
The Solution
- Going by the ideology of “skin in the game” for our client – Globus Fashion, we understood the customer behaviour & psychology.
- The Creatives & Communications were precisely created for each set of target audience for the best results.
- Each activity was micro-managed with a strict timeline & constantly monitored for the results & impact.
The Project Cycle
- Project Initiation – Meet the client and recognize the general scope and challenges of the project at hand. Enlist the marketing challenges that needed to be resolved and set measurable objectives.
- Project Planning – Enumerate the steps to be taken to attain each objective and create a timeline that could be executed correctly with just 15 days in hand.
- Detailed Planning and Strategy – Decide the social platforms to be targeted, the objective for every platform in terms of the number of fans, number of followers, etc. Also create an editorial timeline in terms of the tone and content of posts, updates, communications that need to be updated on a regular basis.
- Decide the social platforms to be targeted, the objective for every platform in terms of fans, followers, etc. Also create a timeline in terms of the tone and content of posts, updates, communications that need to be up to date.
- Project Execution –
- Implement the strategy according to the set timelines.
- Awareness – The focus of online awareness was done through Social Media.
- Activities – Social Media, Display, and Newsletters were the activities done as a part of the digital advertising campaign.
- Interaction – This was performed by constantly sharing compelling and engaging content through posts on networks like Facebook, Twitter & Instagram.
- Reaching Each Inbox Creatively
The Result
- Better Communication – Our digital media activities multiplied and eased communication and information exchange between our client Globus Fashion and the target audience.
- Faster and Efficient Feedback – All our activities were carried out timely. All feedback & problems were resolved promptly.
- Increased Productivity – The effect of our digital advertising and marketing activities brought the highest peak in the orders for that year.
- Higher Customer Satisfaction – Our engaging communication caused a huge growth in social media followers & brand advocates.
The Conclusion
The campaign was Amazing.
- We could initiate a huge interaction and get 7 Times More Sales Per Day.
- Due to communication, we have achieved 10 Times More Orders Per Day.
Google display ads
Emailer
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