“OK Google, find me the cheapest flight between Mumbai and Bengaluru.” “OK Google, find me trains between Bengaluru and Mysore.”…
Chandan Bagwe, Founder & MD, C Com Digital explains the concept of ‘Tentpole Marketing’ and how it can help marketers…
Voice search has moved beyond being merely a fad. It has passed the stage of early adopters and has also…
A man of clear vision and focus Chandan Bagwe is a believer of actions backing words. No wonder, his brainchild- C Com Digital,…
The Dabangg star looks set to woo the endorsement world again with his mass appeal, say, industry pundits Salman Khan…
More and more brands are leveraging chatbots to service their customers, market their brand, or sell their products. Many brands…
Marketers have for long seen online videos as a tool to build brand awareness. This perception was built before the…
If you’re a fan of reality television shows, the chances are you would be following Dance Deewane S2 on Colors…
Imagine you’re renovating your home and you head to a home appliance store to buy a water purifier or a…
Is India in recession? The newspapers seem to have been featuring many articles on the impending economic slowdown. Almost everyday,…
“Punjab likes tea with extra milk, so Hindustan Lever sells stronger blends in the state. The brand names are the…
Imagine you run an offline grocery store. You have a set of regular customers and are very well versed with…