Why are the campaigns of renowned brands like Dabur, Dettol, HP, and Reebok so successful? Their big budgets unquestionably set…
Several factors have contributed to the staggering growth of digital marketing in India. While most people are aware that the…
Chandan Bagwe, Founder, C Com Digital, talks about digital micro-markets and the need for a digital approach to simplify age-old…
More and more brands are leveraging chatbots to service their customers, market their brand, or sell their products. Many brands…
Marketers have for long seen online videos as a tool to build brand awareness. This perception was built before the…
If you’re a fan of reality television shows, the chances are you would be following Dance Deewane S2 on Colors…
Imagine you’re renovating your home and you head to a home appliance store to buy a water purifier or a…
Is India in recession? The newspapers seem to have been featuring many articles on the impending economic slowdown. Almost everyday,…
“Punjab likes tea with extra milk, so Hindustan Lever sells stronger blends in the state. The brand names are the…
Imagine you run an offline grocery store. You have a set of regular customers and are very well versed with…
Television has been extremely popular ever since it was introduced. For many decades, people have turned to TV for being…
As per a recent report by Google, as much as $45 Billion of FMCG will be digitally influenced by 2020.…