When you talk to pharma marketers, they will always say that digital marketing is challenging for the pharma and healthcare…
While the covid-19 situation has put forward many challenges currently, it has also created great opportunities. We spoke to industry…
It all started in the year 2010 when just 10% of India’s population had access to the internet and smartphones…
When it comes to the pharma industry, a large number of companies regard their corporate websites as marginal – since…
Indian pharma companies believe that first impressions are the most lasting impressions. That’s why from the dress code of their…
All of you must have heard the fable of the boiling frog. The fable describes a frog being slowly boiled…
When the coronavirus pandemic started spreading in India, the Indian healthcare workers must have had their apprehensions on being deployed…
Did you know that in 2018, the world had an estimated 228 million cases of malaria? That’s 91 times the…
An analogy with Cognitive Neurology answers why brands need to be on facebook and on other social media
An analogy with network theory defines interesting solutions for effective online marketing and brand building
In the wake of CoronaVirus every business is floundering and trying to find different solutions. How to survive now and…
Why are the campaigns of renowned brands like Dabur, Dettol, HP, and Reebok so successful? Their big budgets unquestionably set…