In 2018, the internet connectivity growth in India was the fastest in the world – increasing by 40 million every month on an average. Thanks to the low-cost smartphones & affordable data packages, 400 million Indians consumers are now online.
With these below insights, brands can not only understand their consumers but also tailor experiences that can delight their consumers.
1. The internet is the bridge of Bharat’s aspirations
Non-metros account for 55% of all car searches, 61% of insurance searches and a majority of many more searches
2. Indians love videos
Buyers are using videos to find answers to their questions before making purchases. The love for videos is estimated to result in 500 million video users by 2020
3. Bharat will search in its native languages
9 out of 10 internet users are estimated to be Indian language speakers triggering a growth of search in regional languages
4. The popularity of voice search
Voice searches have grown by 270% in India. This means that the era of keywords driven SEO is coming to an end as the era of content driven SEO rises
5. What’s near me?
There’s a 75% growth in “near me” search queries, 28% of those who click an ad visit the store and 19% increase in offline sales are being attributed to digital. The learning – optimise & advertise on such queries during festive seasons such as Diwali
6. Assistants are here
The active users of Google assistant has grown by 7x. When your consumers are on assistants, your brand can’t afford to be not on assistants…
What do these insights mean for your brand? Please reply to this email with the date & time and we will be happy to tell you how your brand can leverage on these insights to become no.1 in the digital space!
