Television has been extremely popular ever since it was introduced. For many decades, people have turned to TV for being entertained, to keep up with the news, and also to improve their know-how of different aspects of the world. But, thanks to the explosion of online video, the popularity of television is on the wane.
People are now turning to online video for their many needs which were previously not related to videos. On YouTube – the world’s largest library of online video, people are using video for:
REFLECTING & MOTIVATING
People have always relied on television for escapism. By watching their favourite fictional characters on television, people have practised escapism. On YouTube, people are turning to short-form video that helps them reflect more deeply on their lives. In a survey, it was found that 50% of people say that YouTube videos gives them new perspectives about their new lives.
People are also turning to YouTube for getting motivated. This trend is observed by the growing number of YouTube channels that post videos about mental strength, mental toughness, spirituality & happiness.
CONNECTING
Television always used to be a family affair. But with YouTube and explosion of smartphones, video watching has become a solo affair. Many people are now building connections through online videos. Users are building connections with content creators and with other users. This trend is clearly visible in certain categories of videos such as training, where in people comment and the video creators reply back. YouTube has become an informal platform for people to connect with each other through common interests.
LEARNING
Just a few years back, people used to find very difficult to learn something new. The reason was quite simple – no time. Learning a new skill or art had to happen during the day time which used to be impossible with a full time job. But with YouTube, learning has become 24×7. People are following channels that teach them new skills and help them follow their passion.
But what does all of this mean for your brand?
People are using short form online videos to fulfill their personal needs and this represents a huge opportunity to capitalise on. As a marketer, you need to ensure that your brand videos overlap with these needs of your target audience. And we are here to help you leverage it. Please reply to this email with the date & time and we will be happy to get you started.
