As November 2018 draws to an end and December begins, we can’t help but draw our minds towards 2019. New Years is thus a great Moments-Based Marketing Opportunity available and here are some ideas on how marketers, from diverse industries, can plan their moments based campaign.
- If you are a restaurant, night club or a hotel
People love to party and dine out on new year’s eve. So your moment lies in capturing an emotion around this activity.
- If you are a gym or yoga class
Apart from partying, new years is also the time of resolutions and it’s no secret that most of the resolutions are around health. So, go ahead and plan a campaign that resonates with people in a way that makes them think about your service.
- If you are an online software or a service
Plan a campaign around the fact that new years is the time when people are most open to trying new things. New years is thus the perfect opportunity for you to get users try your service.
- If you are a bank
People love to holiday around new years! And what is one thing that people need for exotic holidays? You guessed it right – it’s money! So a campaign around your loan products should definitely do great!
- If you are an airline
Holidays are always great news for your business. So run a campaign that, by connecting emotionally to your audience, makes you more preferred over your competitors.
There’s no doubt that new years, an opportunity that comes only once every year, can be capitalised by companies from a diverse set of industries.
But with November nearing to an end, your are also running out of time! It’s time to think about your new-year-moment based marketing campaign and we would love to plan it for your brand. Please reply to this email with the date & time convenient to you and we will be happy to meet you.
