With the advent of online shopping, there has been rapid parallel growth and development of various sectors, such as Social Commerce. The integral use of social media for propelling a brand and enhancing revenue is one of the most sought-after techniques today. The turnover of social commerce is expected to increase from $492 billion to $1.2 trillion in 4 years (2021-2025).
With the presence of so many people on social media, it has become an excellent platform for buyers and sellers to interact. Artificial intelligence has opened up new possibilities for enhancing social commerce. Let us explore how.
AI Learning for Social Commerce
The perfect amalgamation of social media and e-commerce has successfully given rise to one of the most popular digital marketing concepts, social commerce. The enormous marketing and revenue funnel that social commerce has created reflects that it will remain an equally massive concept in the years to come. AI in Social commerce has enabled the brands to connect with customers directly, gain their feedback and stay at the apex of the customer’s visibility list.
One of the many factors that have positively contributed to social commerce’s rapid and massive growth is Artificial Intelligence and Machine Learning. AI is used in almost every aspect of social commerce – from generating landing pages according to users’ interests to retargeting the campaigns. AI is actively used to analyze the reaction and behavior of website users and social shoppers and change the websites accordingly.
The primary use of AI in social commerce is in two domains – first is the use of AI-oriented chatbots for customized and effective communication with the customers. The second is using AI to create user-specific landing pages designed according to the customers’ intent and usage patterns. Machine Learning is closely associated with Artificial Intelligence, which helps make this technology self-evolving. Furthermore, the changes or modifications incorporated within a brand’s social commerce structure will be automatically brought about by softwares based on machine learning algorithms.
E-Commerce VS. Social Commerce
In simple words, buying and selling things through the internet is termed electronic commerce (e-commerce). The main feature is that – in the case of e-commerce, the customers choose to buy the products based on the descriptions, images, and videos of the products uploaded by the seller.
On the other hand, social commerce is an extended version of e-commerce where the buying and selling process is done on social media platforms. For example, social media platforms like Facebook, Instagram, Whatsapp, and Twitter are extremely popular as marketing channels. Social commerce makes the appropriate use of these platforms to initiate buying and selling.
There are considerable differences between the two; the most prominent ones are:
- E-Commerce is a one-way communication, while social commerce is two-way communication between brand and user
- E-commerce performs poorly than social commerce in terms of customer engagement.
- E-commerce provides an extended global trading opportunity that is narrowed down with limitations and restrictions in the case of social commerce.
- E-commerce is more trustworthy than social commerce. There are fewer incidences of frauds and customers being duped with e-commerce than in social commerce.
- E-commerce almost works independently without daily scrutiny or monitoring, whereas social commerce needs daily monitoring.
Business Challenges
Every brand and the challenges it faces are unique. Even if these brands can secure the attention of potential customers, they cannot retain the same. Several brands struggle a lot with customer engagement, and almost all of them can be mitigated with the effective use of AI in social commerce.
A chatbot can solve many such commonly encountered business problems. In today’s world of globalization and digitization, chatbots play a crucial role. The chatbot industry has caught a lot of engagement with the advent of Alexa and Siri.
Some of the business challenges that chatbots can solve are:
- Not having enough information about the lead generated
- Improper infrastructure to guide customers to a more suitable outcome
- Lacking an appropriate, diverse, and consolidated customer support system
- Inability to generate delighted customers
- The lack of an effective approach to tracking the metrics and data of the business
Solution: Conversational AI Chatbots
Conversational chatbots have remained a very active part of online marketing and business for a long time. The recent features of the chatbots are quite helpful for their addition to social media channels. A common way in which AI-based conversational chatbots are used in recent days is to redirect the users to the actual website when they show interest in the brand’s social media page. AI is actively used to carry the user right from the social media page to the brand’s website landing page, thus facilitating and paving the way for a successful transaction.
There has been a revolutionary and overwhelmingly noticeable change in chatbots.Chatbots today are extremely popular because of their potential in making social commerce easier and better. Initially, users disregarded chatbots simply because they were boring and not practical. However, AI in social commerce now works on the solid ground of machine learning algorithms, making them a powerful tool for successful social interactions with customers.
The AI-powered chatbots’ precise approach and conversational tone are excellent for generating user interest, addressing the customers’ queries, and establishing a powerful connection between the brand and the customer. AI-powered chatbots must be considered if a brand wants to increase its business through social media and digital marketing platforms. These chatbots work according to the user’s interest, addressing their concerns and thus enhancing the communication scopes and possibilities with the customer.
Almost every brand has a chatbot associated with its website landing page. However, adding it to your social media handles and using it as a tool for operating the brand’s social commerce is a novice but highly effective idea.
Why Choose CCom Digital?
Are you struggling to create the best-suited AI-powered chatbot for your brand? If so, Ccom marketing is your ideal junction. We help craft exclusive AI-powered chatbots with the help of advanced machine learning algorithms. Such chatbots will be highly useful in establishing connections with the users. Adding such chatbots to the social commerce domain of any brand can potentially increase not only the sales and revenue figures but also improve customer connections and the overall reach of the brand.
CCom digital has a team of experts who can design the best and most technically advanced chatbots to feature AI in social commerce platforms. If you plan to extend the realms of your social commerce toolshed, Com digital is your perfect place. Avail of some exceptional services at the best price packages.