Have you been wondering why some of your brand videos worked well on Instagram but not so well on Facebook?
That’s because consumers use Facebook, Instagram, Twitter and YouTube for different purposes. ‘One Size Fits All’ doesn’t work for videos and understanding your target audience’s behaviour & desires is the key to craft the message and video that gets results.
So, here are some insights to help you make videos that your target audience wants on social.
Target audience behaviour – Looking for updates
Videos to make – Videos showcasing what’s new?
Target audience behaviour – Looking for news & trends
Videos to make – Videos showcasing what’s happening now?
Target audience behaviour – Looking for inspiration
Videos to make – Videos showcasing something interesting
YouTube
Target audience behaviour – Looking to learn
Videos to make – Videos showcasing something educational
And while making your brand videos remember this 3 point rule, which the target audience loves:
- Use straight-to-the-point messaging
- Use eye-catching imagery
- Tell a compelling story
So if you have been struggling with your video marketing, we can help you plan a video strategy which will propel your brand to the top. Please reply to this email with the date & time convenient to you and we will be happy to meet you…
