I was recently discussing the future of digital marketing with a senior creative head of a leading mainline agency. He…
Have you been wondering why some of your brand videos worked well on Instagram but not so well on Facebook?…
People have always sought input from others as they’ve shopped. Today, that information is increasingly coming from digital video. From…
Since the dawn of digital advertising, marketers have used video advertising for upper-funnel brand awareness and search advertising for lower-funnel…
Baby boomers – the generation born between 1940s and mid 1960s lived in an age when there was no on-demand…
Everyone is aware about the potential of videos to tell a great brand story. But, how do you create a…
Are you wanting to get more subscribers for your YouTube channel? Here’s what you need to do: Get the first…
In an ever increasing digital world, video has become the no.1 choice to distribute content and engage audiences. As we…
Iceland, the budget supermarket from UK, recently found itself in a spot of bother. Its Christmas ad, which is focused…
As the Christmas season finally draws upon us, the lights, trees, and cheer are all over. Gifts are one great…
As November 2018 draws to an end and December begins, we can’t help but draw our minds towards 2019. New…
How has your year been so far? Even when it is a relatively calm year, moments like holidays, festivals,…