Digital India has catapulted in the last few years, and the numbers are very compelling:
- Internet users have grown by 1.8x from 239 million in 2013 to 430 million in 2017
- Smartphone users have grown by 4.7x from 68 million in 2013 to 320 million in 2017
This growth has been propelled by three forces:
- Smartphone price: Average price has decreased from ₹17,000 to ₹8,500
- Data tariffs: Have decreased from ₹2.6 per GB to ₹0.5 – ₹0.9 per GB
- Local language mobile first content: Non-English watchtime has grown by more than 2x and local language searches have grown by more than 10x
And, the drivers of this growth are:
- Women users: Estimated to grow by 3x
- Tier 2/3/4 users: Estimated to grow by 3x
- Number of 35+ year olds: Estimated to grow by 3x
Online spenders base is estimated to double-triple across sectors:
- e-Commerce will grow from ~80 million users to 200 million users
- Travel & hotel will grow from ~60 million users to 160 million users
- Financial services will grow from ~85 million users to 180 million users
- Digital entertainment users will grow from ~2 million subscribers to 18 million subscribers
But there’s a large set of triggers & barriers that dominate the Indian online shopper’s mindset. In our next edition, we will share the specific triggers & barriers from each sector.
If you wish to know what this $100 billion opportunity means specifically for your industry and brand, please reply to this email with the date & time convenient to you and we will be happy to meet you…
