As the Christmas season finally draws upon us, the lights, trees, and cheer are all over. Gifts are one great part of Christmas and there’s no doubt how much everybody loves getting them, looks forward to unwrapping a gift, being surprised and happy. Using this consumer insight, John Lewis & Partners (A high-end department stores chain in the United Kingdom) have unravelled a great Christmas-moment based marketing campaign on Youtube.
John Lewis and Partner’s Christmas Ad 2018 featuring John Elton is a story about the power of the gift. And how that gift inspired, changed and influenced the course of a little boy’s life. That little boy just happens to be Elton John. The film begins in the present day and works backward chronologically through Elton’s life right until the moment on Christmas morning when he received the special gift that changed his life. The video has already garnered more than 11 million views on Youtube. Watch the video here.
For your brand, we would be happy to create your Moment-Based Marketing Calendar 2019 that will propel your brand to the top. Please reply to this email with the date & time convenient to you and we will be happy to meet you…
